Pathos is described as an emotional appeal to the viewer's self-interest. This includes creating an emotion with words or recreating the scene or event that would in 'real' circumstances arouse the emotion.To show this with my original product choices, I used the idea of a forest/scent of pine-sol and the the aesthetic of wild plants, flowers and animals to describe honey (in addition to my final idea of creating bee characters). The original package of pepperoncinis used pathos to set a scene and a window that let the viewer look at a landscape of Greece. This also referenced that the peppers were an authentic, imported product.
Logos is the argument itself. With seemingly clear objectives, logos gives the audience facts and values. To show this, I used the the fact that the honey is 100& pure, strained honey and a menu board that gave information about the health benefits of eating pepperoncinis. The original package that used pathos was pine-sol which gave the viewer facts about the use and warnings of the product.
Ethos refers to the credibility or projected character. Utilizing ethos requires good character and the person's use of language to inspire confidence in the product. In the initial thumbnails, I referenced that Pine-Sol has been used since 1929 and that it is approved by the EPA. For the pepperoncinis, I showed that the product was hand-picked, grown on a farm and used a map to show that it was imported. Honey was the original ethos package and used "Aunt Sue" as a credible source to prove that the statements made about the honey were true.