The Crossroads Community Association attempts to welcome all walks of life through their brand of the district. However, their current brand targets an older, professional audience. Younger individuals are less likely to choose the Crossroads as a place to live and work if they were not previously involved in the area. As a whole, the district is a creative, unique community, but needs to shift their direction and visually set them apart in order to attract a younger audience. My re-brand will attempt to give distinction to the Crossroads as they are compared with other communities in Kansas City, such as Brookside, the Plaza and Westport, as well as international arts districts. The Crossroad’s re-brand will encourage new faces that contribute and celebrate artistic expression to become involved in the community and develop the community as they make it their own.
[Bethany] Phase 1