Wednesday, October 5, 2011

Rebrand Phase 2

The Crossroads is home to an energetic community that values self-expression. Each of the three directions for the rebrand attempts to bring these characteristics into a system that can be used to identify the neighborhood. This targets new visitors to the area as well as establishing a firm sense of community and pride among the current business owners and residents. I have kept the name "Crossroads" in all three directions and added "Crossroads District" to the second system.

[Bethany] Phase 2

(I tried other methods of altering the typeface but I did not feel like they were as strong as the other options I put into my presentation)

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