Practical Schematic Design

The purpose of this design is to visually communicate the existing identity of KCAI across the built environment to unify and identify the campus. The use of the core graphic and lime green as well as the primary color will act as key elements that will extend the existing brand. This will be used to reflect energy, activity and artistic spirit directed towards visitors, new students, and existing students, faculty and staff. All materials will be pulled from the surrounding environment at KCAI and extending to both interior and exterior identification.

KCAI: Schematic Design Presentation